Courses platform

The 11 best platforms to create and sell online courses in 2022

classperts-online-learning-platforms268

Today, anyone can share knowledge as quickly and easily as you can upload a video to YouTube. But to explore a topic in-depth, build a community, earn an income, or grow your business by selling online courses? That takes a more robust setup to help you design course pages, build out a curriculum, and promote your course.

Automate your online course registration and follow-up
Here’s how
We researched and tested dozens of apps for creating and selling online courses, and these are our picks for the best.

The 11 best platforms to create and sell online courses
Udemy for launching your first course

Skillshare for teaching creative skills

Teachable for creating an online school with advanced marketing

Podia for selling digital products and memberships

Thinkific for building a course from scratch

Kajabi for marketing a course on autopilot

LearnWorlds for creating an online school

Mighty Networks for building a paid community

Pathwright for building action-oriented courses

Xperiencify for gamifying your online course

Simplero for managing your business

What makes a great online course platform?

For this piece, we only considered platforms for building and selling an online course, which means we didn’t consider learning management systems (LMS). While the terms are often used interchangeably, LMS software is generally used either in a school setting or to help companies train their customers and employees. The platforms covered below, on the other hand, are designed for businesses and individual creators to earn money by selling their courses.

Online course creation platforms can be broadly divided into two categories:

  • Course marketplaces

  • Course creation software

In a marketplace, your course is a part of a catalog, and you have the option to customize your course landing page but not much else aside from the course content. Most marketplaces let you publish a course for free but take a share of course sales. The major advantage: course marketplaces provide you with an existing student base, so if you don’t have much of an online presence yet, you might want to dabble with these first.

Course creation software, on the other hand, offers many more customization options. You can create branded landing pages, choose from multiple content formats when building your course, and get the necessary tools to market your course. These usually charge a fixed monthly fee, and some platforms also charge a transaction fee.

Unsurprisingly, there’s no one-size-fits-all solution for creating a profitable course. Your ideal course creation platform is unique to your needs and goals. Are online courses your bread and butter? Then you need a platform that helps you reach the maximum number of students. Does teaching and engaging with students excite you? Then a course creator with interactive tools would work well. Are you creating a course to engage your existing audience? Then you’ll want a tool with robust marketing features.

While every platform has its own unique selling point, we’ve judged the platforms below based on certain criteria:

  • Content formats supported, including video, audio, PDFs, and images

  • Editing features and customization options

  • Whether or not they’re realistically affordable for small and medium businesses

  • Support for assessments: quizzes, exams, certifications, etc.

  • Marketing and payment features

Ready to share your trade secrets online? Take a look at the best platforms to help you get the job done.

Online course marketplaces
Best online course marketplace for launching your first course
Udemy (Web, Android, iOS)

While the earliest massive open online courses (MOOCs) made learning accessible, Udemy took it a step further: it made teaching online possible. Today, the platform has over 40 million students enrolled in its courses and an instructor base of more than 65,000.

To create a paid course on Udemy, you first have to apply to become a premium instructor. Once approved, you’ll see a series of easy-to-follow steps to help you create your first course. As you plan course content, keep in mind that all courses need at least 30 minutes of video and five lectures. You’re also welcome to add quizzes, assignments, coding exercises, and discussion prompts.

Why launch your first course on Udemy? Because the platform offers loads of support for creating and marketing a course. For example, if you’re not sure if your video lessons are up to snuff, you can submit a sample for review and get feedback on video and audio, along with suggestions for equipment. And for tutorials on planning a course, filming your first video, and related topics, Udemy offers the Teach Hub with tips and tricks.

If you’re struggling to make your first few sales, Udemy’s tailor-made marketing programs will offer support. Get your course featured in their email blasts, be a part of site-wide discounts, or opt for Udemy’s affiliate marketing program. All of these programs are optional, and depending on the promotional channel you choose, Udemy takes a share of course sales.

Finally, Udemy’s marketplace insights help you select the perfect course topic and see how it stacks up against other courses on the platform—which is important because of the size of the marketplace you’re competing with. Similar to Google Analytics, this feature tells you how popular a topic is on Udemy, its search volume, and related keywords. You can also see the number of existing courses for a topic, top-earning courses in the category, monthly revenue earned, and best promotion channels (Udemy discovery, Udemy search, external sources, paid ads).

To put it simply, with Udemy, you’re in good hands.

Udemy Price: Free for selling a premium course. Udemy charges 3% revenue share on course sales made by instructor coupons and 63% revenue share on all other course sales. (Note: Revenue share does not include processing fees charged by PayPal or Payoneer, or mobile platform fees for mobile course sales.)

Best online course marketplace for teaching creative skills
Skillshare (Web, Android, iOS)

If you’re an entrepreneur, designer, writer, photographer, or blogger looking to teach your craft online, Skillshare is great for teaching creative skills. You’ll find courses on all kinds of topics, both popular and niche: marketing, photography, cooking, hand painting, doodling, and even wall hanging.

The platform offers a membership plan for students that gives them access to all of its 35,000+ premium courses. As for creators, it’s free to sign up and publish a course, but if you want to get paid, it must be a part of Skillshare’s premium catalog.

Free or premium, Skillshare classes have three major moving parts: video lessons, a project, and community discussion. Each class includes 20-60 minutes of video, broken down into 2-5-minute lessons. The practical project then ensures hands-on experience. For instance, a social media class project might require students to promote their Instagram account, or a writing class might require students to draft a pitch. Finally, the community portion of a class allows students to post their work.

Instead of favoring final outcomes, Skillshare encourages students to share their progress, gather feedback, and tweak their work accordingly—which is perfect for the creative topics you’ll be teaching.

Skillshare Price: Free for creating a premium class. Skillshare pays instructors $10 for premium membership referrals and royalties for minutes watched in a premium class each month.

Online course creation software
Best online course creation software for building an online school with advanced marketing
Teachable (Web, iOS)

Teachable helps savvy course creators grow and nurture an online audience. To begin with, the platform offers various options to customize the look and feel of your course. Build a website that reflects your brand, create sales pages for launching your course, and if you happen to know some code, use the Power Editor to tinker with it. If not, edit the templates available. Teachable’s course builder accepts files from Dropbox, Google Drive, and OneDrive, among other content formats.

There’s flexibility when pricing your course too. You can offer courses on their own or in bundles, and choose between a one-time fee, a payment plan, or a subscription. When you’re ready to launch, create coupon codes to see a quick boost in course sales. To build a sales team for your course, use the platform’s built-in affiliate marketing option: simply add affiliates and they will get a percentage of course sales. No third-party integration required.

Teachable’s native email marketing tool lets you filter and message students when they enroll in a course, redeem a coupon, or complete a course. The platform also helps you collect student feedback and uncover insights about your course using Google Forms and surveys. If you’d like to keep in touch with students after they’ve completed your course, add them to your email list with Teachable’s integrations. As they say, the money is in the list.

You can do more with Teachable when you connect it to your favorite apps through Zapier’s automated workflows. Automatically add your students to your marketing campaign, track them in a Google Sheet, and more. Here are a few pre-made workflows to get you started, but you can connect Teachable with almost any app you use for your business.
Teachable Price: The Free plan includes unlimited students and courses, with transaction fees of $1 + 10% per transaction; paid plans start at $29/month for the Basic plan, which includes custom domain, email marketing, coupon codes, drip course content, and a 5% transaction fee.

Best online course creation software for selling digital products and memberships
Podia (Web)

Podia lets you build an online store for your digital content. Create online courses, digital downloads, and even membership sites, all as part of one digital storefront.

All Podia storefronts have a similar template, which is helpful if you find too many options overwhelming. Each store’s landing page includes an overview, a “What’s included” section, a content section, FAQs, and creator bios. And all courses, memberships, and digital downloads have a separate landing page.

Once you create an online course, you can publish it immediately or pre-launch it to collect emails. If you have additional resources to supplement your course—cheat sheets, eBooks, videos, audio, text, checklists—sell them as a digital download. You can also bundle and sell the two together.

Online content creators often try to nurture an online community on platforms such as Facebook and LinkedIn. This can work, but you’re often at the mercy of algorithmic changes and the rules of the platform you choose. Podia allows you to create your own private membership site, with different membership plans, perks, and content for members. Share updates with your community, notify them about new products, and watch your business grow.

Connect Podia to the other apps you use most through Zapier’s automated workflows. Automatically add your students to your marketing campaign, enroll new purchasers in your course, and more.
Podia Price: From $39/month for the Mover plan for unlimited everything, email marketing, and zero transaction fees.

Best online course creation software for building a course from scratch
Thinkific (Web)

Putting together your first online course can be daunting. How many lessons should you include? Where should you add assignments and quizzes? What other file types should you include? Thinkific takes the guesswork out of course creation with its simple and ready-to-use templates.

There are two parts to creating a course on Thinkific: course material and landing page. To get started, choose from the following templates: pre-sell, mini-course, flagship course, membership resource library, and webinar replay. Unlike other course builders, where you start with a blank slate, Thinkific templates provide helpful cues and tips to build a valuable course. Apart from video lessons, the templates are pre-populated with sample quizzes, downloads, surveys, and instructor messages, at regular intervals throughout the course. Add or remove content as you see fit, or follow the template as is.

Thinkific’s website builder is one of the easiest to use. Choose the pages you want to include, add your copy, pick a theme, and you’re done.

Want to include testimonials on your website? Here’s a neat trick to collect them on Thinkific: turn on student reviews for your course and add the ones you like directly to your landing page.

And by connecting Thinkific with Zapier, you can do things like automatically add your students to your marketing campaign or get an SMS message when a course is purchased.
Thinkific Price: Free for 1 course and unlimited students, full eCommerce, and no transaction fees; from $39/month for the Basic plan, which offers most features, including unlimited courses and students, a custom domain, and drip content.

Best online course creation software for marketing a course on autopilot
Kajabi (Web, iOS, Android)

Putting together your first online course can be daunting. How many lessons should you include? Where should you add assignments and quizzes? What other file types should you include? Thinkific takes the guesswork out of course creation with its simple and ready-to-use templates.

There are two parts to creating a course on Thinkific: course material and landing page. To get started, choose from the following templates: pre-sell, mini-course, flagship course, membership resource library, and webinar replay. Unlike other course builders, where you start with a blank slate, Thinkific templates provide helpful cues and tips to build a valuable course. Apart from video lessons, the templates are pre-populated with sample quizzes, downloads, surveys, and instructor messages, at regular intervals throughout the course. Add or remove content as you see fit, or follow the template as is.

Thinkific’s website builder is one of the easiest to use. Choose the pages you want to include, add your copy, pick a theme, and you’re done.

Want to include testimonials on your website? Here’s a neat trick to collect them on Thinkific: turn on student reviews for your course and add the ones you like directly to your landing page.

And by connecting Thinkific with Zapier, you can do things like automatically add your students to your marketing campaign or get an SMS message when a course is purchased.
Thinkific Price: Free for 1 course and unlimited students, full eCommerce, and no transaction fees; from $39/month for the Basic plan, which offers most features, including unlimited courses and students, a custom domain, and drip content.

Best online course creation software for creating an online school
LearnWorlds (Web, Android, iOS)

Ever dreamt of starting your own school? Now you can. LearnWorlds helps you set up an online school website with multiple teachers and a course catalog. Add instructors and select the courses you want them to teach. While instructors can author courses, they cannot publish a new course or change general settings. As admin of your school, offer as many courses as you like, with various pricing options. For an added fee, you can even get a branded app for your school.

LearnWorlds’ course builder has a number of unique tools. When adding content to your course, upload videos from your computer or Vimeo. Then, choose from a range of editing options such as adding text, images, pointers, logo, titles, and interactive buttons to your video. You can also add course content from SoundCloud and YouTube, among other formats.

LearnWorlds enables connections with students and teachers via an online community that accompanies every school. Most discussion forums focus on reviewing course-related material, but LearnWorlds’ communities are designed for social interaction. While students are free to post questions about coursework, the idea is to foster engagement and exchange of ideas. To help students build their network, each student has a public profile that showcases their courses and achievements.

And by connecting LearnWorlds with Zapier, you can do things like automatically track new course purchases in a Google Sheet, send an email when a course is completed, and more.
LearnWorlds Price: From $24/month for the Starter plan for custom domain, unlimited paid courses, built-in community, coupons, 4 payment gateways, and $5 fee per course sale.