White label e learning platform

When And Why You Need A White Label LMS

Summary: You need your online courses to look and sound like you. But that doesn’t mean you have to develop your own custom LMS. Today, advanced customization features make white labeling a simple solution with many advantages. Let’s talk about some of the ways you could benefit from a white label LMS.
How To Know When The Benefits Of White Labeling Apply To You
The benefits of white labeling are, well, many! There’s no arguing there. But before we jump into the when and why, let’s unpack the what. You know, what does “white label” actually mean?

Put simply, software that’s developed by one company, but sold or delivered to end users under another company’s brand, is white labeled. White label training software has become quite a trend among companies. And for good reason, too.

Here are 7 signs you need a white label solution for your eLearning courses.

You Need To Keep Costs Low
If you’ve ever been involved in a software development project, you’ll know that it’s not a cheap exercise. Hours of expert time are needed to design, develop, test and modify the program before it looks, sounds and feels like the brand-consistent customer experience you need it to be. And there’s no difference when it comes to training platforms.

So, in the white label versus private label price war, the white label LMS always comes out on top. Because white labeling is all about offering products to customers and other end users without having to spend time and money on developing them yourself. In fact, white labeling an existing and reputable LMS requires only a small investment, because you don’t need to hire a big team of developers and UX specialists.

So, when you don’t try to do it all on your own, you’ll be reducing your costs. But you’ll also be able to use the saved development time to do better business. Whether that’s boosting sales, improving operational efficiency, or creating high-quality learning content, you’ll have more time to do what you do best.

You Lack Development Expertise
Without prior experience or a skilled and dedicated dev team, building your own LMS can be a scary feat. Just think of all the risks! Technical glitches and UX oversights could take months to fix when you’ve never experienced them before. And, when your customers are the first to find them, you’ll have phones ringing off the hook with complaints and queries.

Poor User Experience (UX) is bad for business, too. Because those customers tell their friends, and their friends will tell their friends until your brand’s reputation is marked with a big fat X. The good news is that a trusted white label platform can reduce risk and protect your brand.

By white labeling an existing and high-quality LMS, like TalentLMS, you’ll be able to focus on your courses, instead of the platform they’re delivered on. While you concentrate on creating top-notch content and facilitating live workshops, the LMS is taken care of. No technical oopsies, no stressing about the User Experience.

You Lack The Technical Infrastructure
LDAP, SAML2, active directory, CDN, rest-API. Huh? These are just a few considerations when it comes to the technical infrastructure needed to support and secure an LMS. If you’re feeling overwhelmed, it’s probably time to consider white labeling.

One of the main benefits of white labeling your LMS is that you don’t need to have the technical infrastructure – it’s all already there. That includes an extensive rest-API to communicate with your learning portal and get the data you need, single sign-on supported by LDAP, SAML2 and an active directory, not to mention blazing fast servers.

Beyond that, you get security features like limited user access, 2-step verification, and secure communication channels. And, you’ll get technical support when things aren’t working the way they should.

The Learner Experience Means Everything To You
The way customers feel about your brand is shaped by their experience of the learning content and activities, as well as their experience with the platform. But even the best Instructional Designers struggle to create engaging courses when the LMS features available to them are limited.

By choosing a white label LMS, your Instructional Designers benefit from a wide selection of features, like gamification, multimedia, live and recorded webinars, branching learning paths, and multilingual options that allow your courses to reach an international audience. Of course, mobile compatibility features for iOS and Android make on-the-go learning easy, too.

The best part, though, is that no one even has to know your LMS isn’t, well, yours. Through advanced customization features, customers are able to enjoy a meaningful learning experience without ever needing to know it’s a white-labeled platform.

You Need To Remove All Signs Of A Vendor
Ah, branding! One of the biggest concerns for anyone considering a white label LMS is: “Will it look, sound and feel like me?” After all, you’ve put a lot of effort into developing your courses, and now you need them to have a strong visual identity consistent with your brand. An identity customers trust, an identity free of confusion caused by sprinkles of vendor logos and formatting.

But choosing to white label might just be the best branding decision you ever make. Because today, customization features are one of the favorite benefits of white labeling an LMS. From personalized themes and branded home pages to adding your own colors and logo, you can easily transform an existing LMS into an extension of your brand.

Still, it’s important to know that all LMS’s are not made equal. Some LMS vendors offer limited customization, and some vendors offer loads of personalization features, but at a cost. So, make sure to find the right white label LMS for your needs.

You Need Seamless Integration With Other Applications
Oh boy. Your company relies on a bunch of applications and software for its day-to-day running and sales. Maybe you use PayPal, Shopify, and MailChimp? Or do you perhaps use WordPress, Slack, and SalesForce? So, now you’re wondering how (and if) you can build a custom LMS that integrates with them all. How long will that take?

The truth is, developing a private label LMS with seamless integration can be time-consuming and expensive. Luckily, though, you have the option to white label. Many white labeled platforms are already built for integration with the most important applications. This means that you can be up and running across all of your favorite software applications in no time at all.

You Need Data, But Can’t Interpret It
In order to continuously improve your eLearning courses, you need to know what to improve, right? And the source of this insight is data. But data isn’t for everyone, and sometimes, the more you have of it, the less you know what to do with it. Rows and columns of words and figures can leave you scratching your head.

It’s round about now that a white label SaaS would benefit you. You’ll get rich data, without needing the time or skills to interpret it. Because an established LMS offers visual summaries and interpretive reports on time tracking, completion rates, engagement, assessment performance and more. This means you can evaluate the success of your courses against key metrics, and spot and correct problems quickly, without having to be a data guru.

Whether you’re a small business, large enterprise or something in between, the benefits of white labeling are hard to ignore. In fact, they’re something to get excited about! And, with the right LMS, creating a fully customized learning experience that’s consistent with your brand isn’t even hard to do. It all starts with a click.

White-Label LMS: What, Why, And How

Summary: A white-label LMS lets you create training that looks and feels unique to your company. It boosts your brand and makes for a better learner experience. Learn how and why to customize your training through white labeling.
Customizing Your Training With A White-Label LMS
When you’re delivering training to employees, extended network partners, or customers, you want it to represent your brand. It helps you build trust and authority with learners. But creating a custom platform can be costly. Plus, it may be outside your technical expertise. That’s where a white-label LMS can help.

A white-label learning platform allows you to make your training your own. It’s a specific type of LMS customization that lets you integrate your brand’s look and feel and remove any reference to the original vendor. That way, learners see training as your product, and their whole experience is with you and your brand alone.

With a white-label LMS, you don’t have to reinvent the wheel to make your customer or employee training courses look like your own product.

Why You Need A White-Label LMS
There are a lot of reasons to customize your training. The goal of white labeling is to give users a seamless training experience with your company. It goes beyond adopting a custom theme. You’re creating an experience that looks and feels like you developed the platform, especially for your audience. A branded LMS benefits you in several ways.

White labeling gives you a custom platform at a fraction of the cost
You get a completely customized training experience without having to develop the technology from scratch. Instead, you adapt an already tried and tested platform to your brand. You’ll be able to launch your training program quickly and at a lower cost. You’ll also have expert resources at your command as you build and administer your content.
It builds a stronger connection with the learner
Your audience will feel more connected to your organization when they see you as the sole source of their training. They’ll also feel more comfortable engaging with the platform when it’s familiar. Customization allows you to recreate the look and feel of your other points of engagement (internal portals, website, etc.). This can remove intimidation as learners engage with online courses.
It boosts your brand
A branded LMS helps people associate your content with your company. It establishes your authority as the source of the content they value. This is especially crucial when you’re offering extended network training or paid training courses as part of your business.
It expands your training’s functionality
Instructional design can be limited by the given features of a standard LMS. Many white-label options are already built to integrate with applications you use regularly. That means you can use software your learners are familiar with to help them better engage with your content.
9 Ways To Customize Your Training Platform
With all these benefits in mind, you can see the great potential a white-label product offers. You can use the features to ensure your training looks and is unique to your organization. Here are 9 ways you can customize your training portal with a white-label LMS.

1. Start With Branding
To make your training feel yours, first, you need to make it look like yours. Take advantage of design features to include your logo. Also, match your company colors and any other design element users will be familiar with. This helps learners know they’re in the right place and can get them navigating quickly with a familiar interface.

2. Claim Your Domain
Most LMS platforms direct users to a site under their domain name, even if your company name is included in the URL. A white-label product allows you to route to a domain name that is your own. This helps users recognize you as the source of the content. It also makes it easier for them to remember the location and log in from anywhere.

3. Insert Your Voice
Your customers and employees have come to expect a certain tone from you—whether that’s professional, casual, or enterprise-specific. Help learners feel like they’re working directly with you by adding your voice to the training. You can set the tone with your content, and carry your voice through by adapting the language on navigation and instruction headings.

4. Make Your Homepage All Yours
The homepage is the first thing users see every time they log in to your training. It’s also the most frequent one they’ll see. Learners will return to the homepage every time they log on to continue learning, complete an assignment, or review content. It’s important that you create strong familiarity from the beginning by branding your homepage.

Consider adding a welcome message or company mission statement. Make a custom menu with your unique training courses and offerings. Use multiple media formats, like a kickoff video or an infographic, to engage learners and help them connect with you.

5. Target A Specific Audience Or Event
You can tie the design and message to your audience or to a specific event or campaign. Whether you’re targeting the training to a specific client vertical or to a department in your organization, you can adjust the look and voice to match. Or if the training is part of a campaign kickoff, new product launch, or compliance initiative, rebrand accordingly. You’ll let your users know you’re supporting them and the organization’s goals.

6. Customize Sub-Portals
With a good white-label LMS, you can go a step further and create tailored branches for specific audiences. For example, you can create sub-portals for individual departments in your organization. Or, for different verticals in your extended network or customer base. Then, brand each version of your training and its content to speak to these groups.

Make sure your LMS can host these sub-portals and make it easy for administrators to navigate between them easily.

7. Integrate Apps To Tailor Your Training Experience
A good white-label LMS has the capacity to integrate native or external applications. That means you can open the door for blended learning events by incorporating video conferencing. You can increase functionality by implementing web apps for things like messaging, task management, and more. If you offer paid courses, link with your favorite eCommerce apps.

Integrate applications you already use to give learners a more familiar experience and cut down on the learning curve.

8. Offer Language Options
Allow users and administrators to participate in the language that works for them. If your employees or extended audience speak a variety of languages, take that into consideration. Make sure your LMS supports different languages as needed. This lets you set the preferred language for administrators, and create sub-portals for training in each language you want to offer.

9. Gamify Your Training
Add levels of engagement with a bit of healthy competition. Choose an LMS that allows you to decide how and where to add game elements to your training—things like leaderboards and badges. Gamification can improve engagement, boost completion rates, and strengthen knowledge retention for better performance. Take advantage of it to give your training another custom edge.

Build A Better Learner Experience
Customizing your training can help you create a better learner experience. Even if you don’t have the advanced technical knowledge needed to build your own platform, you can find an LMS that will do the heavy lifting for you.

It’s important to engage your learners and make your training accessible. A white-label LMS lets you create your ideal training and present it as your own. And using existing features and functionality will let you focus on your greatest strength: your content.